Most Popular Luxury Car Brands In 2021

Porsche

Things are on the rise for all things Porsche, with sales up more than 44% from 2020’s Q1. The brand attributes much of this to its ever-growing model range, focusing especially heavily on the first fully electric Porsche. The Taycan, the 4S, the Turbo, and Turbo S were only just hitting the market in Q1 2020 with the Taycan Cross Turismo joining the force in later months. 

Country of origin: Germany
Most popular models: Porsche Macan, Porsche 911, Porsche Cayenne
Average starting price: $175,000

Better yet, Porsche recently announced the addition of the Taycan to its subscription service. Unlike other manufacturers who’ve chosen to close down their subscription services – BMW, Mercedes-Benz, and Cadillac – Porsche plans to continue its expansion in the United States throughout this year and into 2022.

Lexus

“Tech-laden” is the best way, to sum up, Lexus’ year in the automobile industry. While the brand hasn’t quite reached the top when it comes to market share and attention, that’s something it’s fighting to change before 2025. The unveiling of the LF-Z Electrified suggests big things are coming, along with Lexus’ plan to introduce 20 new or redesigned vehicles globally in the next four years. 

Country of origin: Japan
Most popular models: Lexus RX, Lexus CT 200h, Lexus LS
Average starting price: $63,000

Toyota’s luxury division also hopes to win over the market with a new range of supercar-esque features, like prominent character lines, slim LED lights, and performance to match. Lexus has seen a strong start to 2021, with a growing market share in the UAE region and the global attention to the match.

Volvo

From the addition of five more of its models to the IIHS Top Safety Pick Plus list to its increased paid parental leave and a strong rise in sales across the first quarter of the year, it’s safe to say that Volvo is ticking all the boxes when it comes to starting conversations online. The latter two points are somewhat connected: as Volvo aims to increase its market share in the electric vehicle industry, it also hopes to boost retention rates and talent acquisition through a range of encouraging new policies. 

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Country of origin: Sweden
Most popular models: Volvo XC60, Volvo XC40, Volvo XC90
Average starting price: $45,000

Together, the goal is to become an all-electric vehicle manufacturer by 2030, according to Volvo’s CEO. The brand’s shift towards the luxury vehicle market, combining Scandinavian minimalism with electric power, encourages a wider conversation about making luxury vehicles environmentally friendly and safe.

Lamborghini

Lamborghini boasted record profits in 2020, delivering 7,430 cars globally with profits of $1.9 billion. Despite a mandatory pandemic shut down for two months, the luxury supercar brand has already reported nine months of orders booked for 2021 and a growing market share in China. Lamborghini’s sliding midpoint in the online world could be attributed to its lack of electric vehicles – something CEO Stephan Winkelmann has hinted could change in the coming months. 

Country of origin: Italy
Most popular models: Lamborghini Huracan, Lamborghini  Gallardo, Lamborghini  Aventador
Average starting price: $340,000

However, a heavy tech focus has kept the Lamborghini name active on social media, with particular attention on the integration of Amazon’s Alexa into Lamborghini’s Huracán EVO. The partnership initially announced in January 2020, has encouraged many a conversation about the automotive industry’s switch from physical controls to voice-activated and touch-screen-based solutions.

Ferrari

2022 will see the arrival of the Ferrari Purosangue – the brand’s first-ever luxury SUV, in a move that came fairly unexpectedly. For the time being, 2021’s widespread media attention has focused around car enthusiasts’ eager anticipation of the first sightings of the car. Created with the intention of rivaling the Lamborghini Urus and Aston Martin DBX, the Ferrari Purosangue comes around the same time as many other supercar brands release their own variations of a family-friendly car. 

Country of origin: Italy
Most popular models: Ferrari Dino, Ferrari 365 GTB/4 Daytona, Ferrari F40
Average starting price: $410,000

While other brands might not have received so much attention for releasing an SUV, Ferrari’s came particularly unexpectedly after Design Chief Flavio Manzoni said that patriarch “Enzo Ferrari would turn in his grave” if Ferrari ever did the same thing. 

Land Rover

Land Rover is determined to stay one step ahead when it comes to new technology. The British car manufacturer remains one of the most popular luxury car brands online thanks to recent partnerships with commercial spaceline Virgin Galactic and Panasonic’s nanoe X virus-busting air conditioning purification technology. Both work to reignite the spark of Land Rover in a move that impresses entirely different groups of consumers. 

Country of origin: United Kingdom
Most popular models: Land Rover Discovery Sport, Land Rover Range Rover, Land Rover Defender
Average starting price: $145,000

The latter is something that promises to heighten Land Rover’s appeal throughout the year, even more, helping to position the brand as an even safer option with this increased level of internal protection. Elsewhere, the release of Land Rover’s flagship luxury SUV with matching supercharged features promises more talking points throughout 2021.

Jaguar

Stylish carmaker Jaguar has more than justified its online position over the last 12 months, with an ever-growing list of announcements and releases keeping it in international conversations. Contactless ‘predictive touch’ touchscreens, virus-fighting technology across the wider brand, and the launch of the Jaguar I-Pace electric SUV in India were just some of the biggest Jaguar-related stories making waves recently. 

Country of origin: United Kingdom
Most popular models: Jaguar F-PACE, Jaguar XF, Jaguar E-Pace
Average starting price: $65,000

News of the 2021 F-Type; a smoother, sleeker beast with incredible top speeds of 275 km/h and stylish interiors have impressed Jaguar fans worldwide. Jaguar also introduced its new EV race car, the Jaguar Vision Gran Turismo SV, leading social conversations in the online world for both physical and virtual cars.

Country of origin: United Kingdom
Most popular models: Jaguar F-PACE, Jaguar XF, Jaguar E-Pace
Average starting price: $65,000

News of the 2021 F-Type; a smoother, sleeker beast with incredible top speeds of 275 km/h and stylish interiors have impressed Jaguar fans worldwide. Jaguar also introduced its new EV race car, the Jaguar Vision Gran Turismo SV, leading social conversations in the online world for both physical and virtual cars.

Country of origin: United States
Most popular models: Cadillac XT5, Cadillac Escalade, Cadillac SRX
Average starting price: $55,000

Lyriq hopes to redefine American luxury over the next few years before taking things one step further. Another notable release from Cadillac in January 2021 came in the form of the brand’s steering wheel-free and even wheel-free vehicle proposal. Or, as they called it, the “vision of the future of transportation”.

Rolls-Royce

British luxury car brand Rolls-Royce is often seen as the pinnacle of luxury. 

The Rolls-Royce Ghost was announced as Top Gear’s 2020 Luxury Car of the Year and the brand has reveled in the attention ever since. Thought to be one of the most game-changing luxury supercars released in the last 12 months, Rolls-Royce – and those with an interest in the automobile world – likely anticipated such attention due to Ghost’s understated, stylish features. 

Country of origin: United Kingdom
Most popular models: Rolls-Royce Phantom, Rolls-Royce Ghost, Rolls-Royce Cullinan
Average starting price: $410,000

The limited-edition Phantom Tempus Collection was another to draw attention over the last few months, along with the 20 orders of the Rolls-Royce Ghost received within the first day at the Bangkok International Motor Show. It’s fair to say that Ghost plays a large role in Rolls-Royce’s positioning on our list and for a very good reason.

Rolls-Royce has recorded the highest-ever first-quarter sales results in the marque’s 116-year history in Q1 2021, with 1,380 vehicles sold (up 62% on the same period in 2020). 

Maserati

It’s a big year for all things Maserati. 2021 marks 50 years of the Bora, one of the brand’s most famed and first mid-engine vehicles. Its Golden Anniversary shone plenty of attention on the brand, with many taking the time to reminisce the developments of Maserati since its origins. 

Car Maserati Granturismo Vehicle
Country of origin: Italy
Most popular models: Maserati Levante, Maserati Ghibli, Maserati Quattroporte
Average starting price: $120,000

It’s also the year the new Maserati MC20 received the prize for “Best of the Best” at the Red Dot Awards 2021. One of the biggest announcements for 2021 follows the arrival in July 2020 of Maserati’s first hybrid model, the Maserati Ghibli: keeping the unmistakable Maserati sound but paired with a fresh redesign and electric features. 

Bugatti

Bugatti already confirmed that it’ll continue to grow the Chiron family and a mysterious prototype spied back in July 2020 kept all eyes pinned on social media, waiting for further developments. As of yet, the USP of the latest addition to the family is relatively unknown, after Bugatti confirmed it would rather focus on other elements than top speeds with this new variation. 

Country of origin: France
Most popular models: Bugatti Chiron, Bugatti Veyron, Bugatti Divo
Average starting price: $7.4 mil

This is a similar theme to almost all of Bugatti’s media attention in recent times, with other notable headlines focusing around the creation and release of the 300th Chiron Hypercar (out of a predicted 500) and the unveiling of the first Centodieci Hypercar. Inspired by the best, Bugatti continues to draw online and offline attention for its seemingly impossible better-than-the-last expensive supercars. So expensive, in fact, that we keep an updated listing of Bugatti’s cars prices if you’re curious to see how the brand’s models compare.

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